Best Practices for your SEO Strategy
SEO or Search Engine Optimisation is a highly dynamic field. Practices need to be tweaked on a regular basis, based on what is considered suitable by Google. SEO is an integral part of digital marketing, and one needs to follow best SEO practices in order to increase one’s website rankings on the Internet. Some of the basics of this strategy have been covered by Jonny Waite in this video. One needs to know about brand awareness, offsite authority, links and mentions. Practices followed by an SEO company need to be ethical. Only ethical SEO strategies should be executed on a company website, so that Google can rate the site high for a long duration.